The Role of Public Relations Campaigns at the Ministry of Interior in ‎Raising Awareness About the Dangers of Drugs and Their Impact on ‎Increasing Public Awareness Among Kuwaiti Citizens: A Survey ‎Study

Abstract

Objective: This study aims to examine the role of public relations campaigns in raising awareness about the dangers of drug use and its effects on increasing public awareness in Kuwait.

Research Problem: The researcher investigates government-led public relations campaigns by the Ministry of Interior and their effectiveness in informing the public about the dangers of drugs, as well as the impact of these campaigns on public perception of drug-related risks.

Methodology: The study uses a survey method, considered the most effective way to gather primary data and present it in a practical format. This method is applied through field surveys on a sample of the public to understand how the Ministry of Interior’s public relations campaigns shape their awareness of drug risks.

Sample: The field study surveyed 350 respondents who use social media, utilizing an electronic form to ensure ease of application and relevance across various segments of society.

Findings: The study revealed that a large portion of the public actively follows the Ministry of Interior’s anti-drug campaigns. The highest-ranked aspects of public awareness were understanding the dangers of drug use and identifying different types of drugs. Social media emerged as the most followed communication channel. The findings indicate that public relations campaigns significantly influence public awareness, emphasizing the destructive impact of drugs.

Recommendations: The study recommends establishing a comprehensive health awareness strategy involving the Ministry of Health, Ministry of Information, and educational institutions in collaboration with the Ministry of Interior. This strategy should feature integrated campaigns to educate citizens about the severe health risks associated with drug use. Additionally, the study advises security agencies to intensify efforts to combat drug trafficking at sea, land, and air entry points, employing advanced techniques to detect trafficking